One of our biggest and favorite challenges here at Sharp is to help our clients tell a clear and compelling story across a variety of channels. Often at the center of this process is our commitment to all things digital, which was vindicated recently by our victories in the W3 Awards.
The W3 Awards, which recognizes firms of all sizes for web creativity across many platforms, recently honored Sharp with three Awards of Distinction for its work with BlueMountain Capital Management, G100 Companies, and Legrand.
BlueMountain Capital Management, a NYC, London, and Tokyo-based alternative asset manager, tapped Sharp to reimagine their recruitment materials to help them attract top finance and tech talent (and compete against a range of industries vying for these candidates). Alongside an extensive suite of collateral materials, we produced a brand video using raw footage from the trading floor and interviews with senior management as well as recent recruits. The video, along with a four-part video series that highlights the company's core values, are available to view on the homepage of the Sharp-designed BlueMountainCareers.com
Next, a focus over the past year has been an increasing number of web design and development projects, with our work on the G100 Companies website being the latest to be recognized by an Awards board. A business partnership that combines C-Suite learning communities with professional service firms, G100 Companies cater to Fortune 500 companies as well as the top CEOs in the world. The holding company tapped our expertise for a new brand architecture to unite the partner companies and a website to go along with it. You can view the award-winning results at G100Companies.com
Outside of our video and website development work, Sharp's Social Media team was also recognized by the W3 board for its work associated with the launch of Legrand's first consumer product suite in the US – the adorne Collection. Combined with our PR and special events teams, the Sharp social media group launched a program called "Light your Imagination," a design competition that recruited designers from across the US to envision a new product for the Collection. Votes on the more than 200 entries were cast through Facebook and Pinterest, generating significant brand awareness and engagement.
With so many possible vehicles to address Client's needs, it takes a keen eye and a strong strategy to choose the most effective one. The above three case studies illustrate our ability to not only identify that solution, but to execute it. Stay tuned to find out what we are recognized for next!