2021 roared in with a frenetic news pace, the national zeitgeist in roller coaster mode, and an increasingly challenging landscape for those of us tasked with earning media coverage on behalf of our clients. But while the task at hand can feel daunting, there are some tried-and-true tactics (as well as some 2020 newbies) that can help. With tenacity, creativity and a nimble approach, we’ve been finding success for our clients in categories ranging from consumer lifestyle to design and the arts to even healthcare. Here’s how: