At the start of 2022, HI-CHEW unveiled the new product that brand fans have been dreaming of: HI-CHEW Fantasy Mix, consisting of Rainbow Sherbet, Blue Hawaii, and Blue Raspberry. To amplify the excitement around Fantasy Mix, we wanted to make candy fanatics' dreams come true with the creation of the HI-CHEW Fantasy House. The goal was to take over a house in a fantasy location (Palm Springs, CA) and turn it into the ultimate HI-CHEW experience - filled with HI-CHEW magic, candy, and more. 

To help expand the reach of the HI-CHEW Fantasy House, we hosted 6 media and influencers for an intimate tour experience. Attendees had a chance to tour the Fantasy House - filled with curated, individual Fantasy Flavor rooms, a ‘Make Your Own’ HI-CHEW mix candy bar, and a dreamy fantasy living room. Once they made their way out to the backyard, they were immersed in a full HI-CHEW colorful experience featuring HI-CHEW branded merchandise, games, a beautiful photo setup, and a special performance by the Aqualillies, a group of synchronized swimmers. Media and influencers who visited the Fantasy House said it was ‘one of the most memorable experiences’ and they wished ‘the Fantasy House was open year-round for booking!’. 

The team also executed a consumer sweepstakes via the HI-CHEW website (receiving over 9,000 submissions), where we provided one lucky HI-CHEW fan the opportunity to stay at the HI-CHEW Fantasy House. 

Coverage focused on the sweepstakes, editor and influencer preview and winner experience, resulting in over 350 million impressions including: