With IBS wrapping up today in Las Vegas, our team is still buzzing from the energy and excitement of the booth experience at Sharp client, CertainTeed, the leading manufacturer of  building solutions and systems.

This year’s Builders Show marked a momentous milestone and paradigm shift for CertainTeed, with the unveiling of a new brand identity that strengthens how it positions, promotes and educates customers on innovative building solutions made possible through its expansive product offering. The Sharp team worked hand-in-hand with CertainTeed and their other agency partners to translate the new brand identity and mission statement into the on-site trade show activation, and to present clear and concise messages tied to industry hot-button issues like sustainability, climate protection, and the labor force.

From booth layout and organization, to copy, team talking points, and social messaging, the teams worked together to present a cohesive story at this important benchmark for the year. The booth was well received by the business and media alike, setting up a strong start to the year.