This past November, 1stDibs announced the results of its sixth annual Interior Designer Trends Survey, taken by 880 interior designers from around the world. Each year, this is one of the most important annual initiatives for 1stDibs. Sharp is tasked with securing widespread media coverage across all verticals including shelter, trade and lifestyle media, positioning 1stDibs as a thought leader and an impactful resource within the design community.
Many top trends from this year’s report – including the anticipated color of the year (historically a significant coverage driver) – were the same as last year. Our team was challenged to identify fresh angles that would resonate with the media.
Key trends we identified from this year’s report included:
- The comeback of 1980s pastels & chintz (this was a headline-driving hit with the press!)
- The importance of sustainability
- The decline of the pandemic-style home office
- The decline of white interiors
The team then developed a comprehensive press release showcasing the most compelling trends along with carefully selected imagery to support the report’s storytelling. Armed with these impactful insights, the Sharp team strategically sought out an exclusive announcement with a top-tier design outlet and facilitated a true love-letter to 1stDibs in Architectural Digest’s AD Pro. From there, the team conducted wide outreach to shelter, trade, regional, and luxury lifestyle media to secure phenomenal coverage in additional top tier media outlets – securing over 101 million impressions to-date.
Here are a few of our favorites:
- AD Pro (EXCLUSIVE), “The Interior Design Trends 1stDibs Says Will Rule in 2023”
- Forbes, “Interior Design Trends: What’s Coming, What’s Going In 2023”
- ELLE Decor, The Top 8 Home Design Trends We Will See in 2023
- ELLE Decor, 40 Outdated Home Trends That We're So Over
- ELLE Decor, These 7 Colors Will Be Everywhere in 2023
- Hunker, “4 Home Design Trends That Probably Won't Continue in 2023”
- The Zoe Report, “1stDibs Says This Controversial ‘80s Trend Is Set To Make A Big Comeback”
- Domino, “The '80s Are Back (Again)—These Are the 5 Trends Designers Are Digging”
- Apartment Therapy, Move Over, Gray: “Boring”Beige is Back, and It's Better Than Ever
- Designers Today, “What decade will make a comeback in 2023? 1stDibs reveals that answer and more”