As part of Sharp’s PR strategy that emphasized design trends, Sharp proactively secured a full segment on the nation's leading morning broadcast program: The TODAY Show! The TODAY with Jenna & Sheinelle segment was a "first" for the National Kitchen & Bath Association (NKBA), a testament to the caliber of the Kitchen & Bath Industry Show (KBIS), and a major achievement for the entire kitchen & bath industry.
The segment was dedicated to standout solutions that launched at KBIS 2026. NKBA Design Council Member Bobby Berk presented products from James Martin Vanities, Cosentino, FreePower, Kohler & Kohler Health, TOTO, Fabuwood, and Daltile.
Congratulations to the NKBA on this remarkable achievement!