This month, our team supported HI-CHEW, the immensely fruity, intensely chewy candy company, at the biggest candy event of the year: the Sweets & Snacks Expo in Chicago. We got to experience all of the fun and excitement surrounding this highly anticipated event, and indulge our sweet tooth bit. 

During the expo, our team worked closely with HI-CHEW to showcase its all new HI-CHEW Bites, unwrapped chewlets in bite-size packaging, as well as a new brand under the Morinaga America Inc. product portfolio, HI-SOFT, a rich and creamy salted caramel chew. Six media appointments with top-tier trade publications were secured, with conversations on the ground focusing on the company’s rich history, new product innovations, and the wide array of flavor offerings.

From securing media appointments, crafting team talking points, and handling on-site interviews with Morinaga America Inc.’s CEO, Teruhiro Kawabe, we positioned the company  as an innovative leader in the candy industry. 

Overall, more than 1.9 million impressions were garnered from the Sharp team’s Sweets & Snacks Expo media efforts, including:  

Brand Eating, “New HI-SOFT Caramels Coming Fall 2023

Candy Industry, “Morinaga America Inc. to introduce HI-SOFT caramels at Sweets & Snacks Expo

Food Business News, “Sweet innovation shines at Sweets & Snacks Expo