Robert S. Duncanson, Landscape with Rainbow, 1859, oil on canvas
Like most events in the art world over this past year, Master Drawings New York looked a bit different than in years past. But despite the challenges of hosting live exhibitions and events amidst a global pandemic, this year’s event was highlighted by the leading exhibitors in the field, dynamic programming, and a hybrid in-person / online format that allowed for moments both intimate and expansive.
Sharp’s role transitioned this year, as our primary focus turned online. We took over the event’s social media presence, mapping out organic and paid content to build awareness, buzz and “onsite” attention. The results included record follower growth and engagement rates. And we’re already looking forward to next year!