Good Catch is consistently pushing boundaries to raise awareness of plant-based seafood and educate consumers on the environmental impact of seafood. In an effort to reach a mass audience, Sharp supported the launch of Good Catch’s limited-time partnership with Long John Silver's to introduce the band’s first ever plant-based seafood item to their menu.
This debut at Long John Silver’s—which operates nearly 700 restaurants nationwide—represents the first time plant-based fish has appeared on the menu of a national seafood chain of this caliber, ringing in a much-needed shift in both the seafood and restaurant industries.
Sharp executed an aggressive media strategy to garner widespread national and trade media coverage, securing placements in top business and lifestyle outlets including Bloomberg Businessweek, Business Insider, LiveKindly, Mashed, and more, garnering over 291M impressions to date.
Sharp enlisted local influencers in Georgia to help drive brand awareness and interest for the offerings by incorporating the meal into their social content. In total 13 participating influencers shared a mixture of Instagram static posts and Instagram Stories, resulting in 57 pieces of content with an engagement rate of 10.92%.
The result: Good Catch’s Fish-Free Filets sold out at one of the locations just halfway through the trial period! After a successful trial, the brands are on their way to a longer term partnership.