Four Hands, a global leader in lifestyle home furnishings, has steadily expanded its design influence across the industry, from collaborations with tastemakers like Amber Lewis to a growing presence at High Point Market and the introduction of new product categories. Since 2022, the brand has partnered with Sharp to help amplify this momentum and strengthen its voice across leading design publications and industry conversations.

This fall, our partnership supported a major next step: Four Hands’ entrance into the hospitality space with a 1,000-style collection created and tested for hotels, restaurants, bars, offices, and more. With a clear vision for how the brand could introduce this new offering, Sharp collaborated with the Four Hands team to concept and shape the hospitality launch strategy.

The Four Hands events team brought the core idea to life through an immersive Soho pop-up, transformed into the “Four Hands Hotel.” Featuring a lobby, music room, dining room, bar, and guest suite—complete with contract-grade furnishings and playful details like room-service trays atop the centerpiece bed—the space served as the central setting for all hospitality launch activations and offered a fully realized expression of the brand’s hospitality identity.

To reach the most influential voices in commercial design, Four Hands partnered with Interior Design to host an exclusive dinner in the Four Hands Hotel for a curated group of leaders from the publication’s Hospitality Giants list. Timed to coincide with BDNY, the dinner created an intimate forum to preview the collection and share the brand’s perspective on its expansion into hospitality. Building on this momentum, the team hosted a VIP cocktail event on BDNY’s opening day, bringing together media, designers, and industry partners for another look at the must-see pop-up.

The Interior Design dinner brought together 25 leading architects and designers from notable firms such as Rockwell Group, Gensler, and Meyer Davis, and featured remarks from Four Hands CEO Matthew Briggs and Interior Design’s Editor-in-Chief Cindy Allen. The BDNY-adjacent cocktail event continued the conversation, welcoming key media and designers into the immersive space.

A final component of the launch was the Four Hands booth at BDNY, where the team held targeted appointments and connected with key editors across hospitality and design outlets to further introduce the brand’s hospitality perspective. Across the show, Four Hands engaged with 18 editors from publications like Hospitality Design, Metropolis, Dwell, and others—laying the groundwork for continued storytelling around the brand’s thoughtful and ambitious entry into the category. The hospitality launch led to several possible projects with various firms, including one NYC-area hotel that fast-tracked Four Hands into its design and will be opening its doors in 2026.

The launch debuted in Interior Design’s October issue and online, with additional coverage across Business of Home, LUXE Interiors + Design, Furniture Today, and more. As well as upcoming coverage in Hospitality Design and Metropolis. 

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