Sharp Think Named 2021 Bulldog Awards Winner: Leanne Ford for Legrand
We’ve been named a winner of the 2021 Bulldog Awards in the category “Best Use of a Celebrity/Personality”, for our work engaging designer Leanne Ford to help support the adorne Collection from our client Legrand. The Bulldog Awards recognize the most outstanding PR and communications campaigns and extraordinary individual and agency contributions from 2020, and we’re thrilled to announce our inclusion!
In 2013, Legrand launched the adorne collection with the goal of reimagining the light switch - a historically overlooked home design element. Today, the brand is pioneering the designer switches and outlets category, helping to simplify and aesthetically improve the home through innovative, high-quality and design-forward switches and outlets.
To introduce the designer switches and outlets category at-large, and Legrand’s latest products in the space, Sharp developed a PR-driven partnership with Leanne Ford, celebrated interior designer and star of HGTV’s “Restored by the Fords.” The partnership was designed to educate and inspire homeowners and design professionals to elevate their own spaces with solutions from Legrand. The strategy focused on leveraging Leanne’s celebrity in-person, on social media and via dedicated marketing efforts.
The partnership generated immediate interest from leading Editor-in-Chiefs including Apartment Therapy’s Laura Schocker, House Beautiful’s Joanna Saltz, Interior Design’s Cindy Allen and Domino Magazine’s Jessica Romm Perez, helping to further elevate awareness for the category -- and Legrand’s reputation -- in the industry. Since then, the initiative achieved a 200% increase in coverage year-over-year, with key placements in print, online and broadcast coverage spanning a number of categories including A&D trade, consumer lifestyle, women’s interest, shelter and more.
Read more about our work here.