Good Catch has continued to expand its consumer visibility over the past year, particularly in the restaurant space. The latest partnership with Bareburger, the organic and clean-comfort food restaurant, was the first food service opportunity with the brand’s frozen product offerings. With Good Catch’s Plant-Based Classic Style Fish Burger available within menu items at two NYC locations, Sharp worked to generate awareness from both a national and regional perspective.
To do this, we executed an aggressive media blitz to the top-tier consumers, food, lifestyle, and plant-based editors to spread the word of the delicious creations. We also wanted to drive foot traffic and word of mouth accolades for the offerings and partnership, so we developed an influencer activation tapping tastemakers in NYC, Queens, and Brooklyn to try the new offerings and share their experience with their followers.
Overall, the campaign drove tremendous success. Sales were so strong that the product went from a limited time trial to a staple item on menus across all 38 locations. From a PR perspective, Sharp secured 9 placements, totaling 3,015,611 impressions in Eater New York, One Green Planet, VegOut and more. As a result of our influencer outreach, 17 influencers shared Instagram posts and Instagram Stories, which resulted in 41.6k total hyper-targeted impressions, with a huge engagement rate of 10.7%.