We’re thrilled to share that Sharp and Lutron have been recognized in a major industry awards program! Our campaign, “The Light You Feel,” – a special exhibition in Los Angeles that transformed Lutron’s showroom with explorations of light and design – earned honorable mention in PRWeek’s 2025 Experiential & Events Awards in the category of Best Overall PR Event / Experiential Campaign (B2B).
For the special exhibition, Lutron partnered with three industry-leading talents: designers Bobby Berk (Netflix’s Queer Eye), Bridgette Romanek (Architectural Digest AD100), as well as internationally regarded sculptural artist Dawn Bendick. Each creative produced an original, showstopper vignette that used the Ketra LED lighting system to demonstrate the impact of Lutron’s high-quality light to a unique design or artistic vision.
We aligned with Interior Design magazine – both for its ability to reach top A&D firms and also because of the local influence of deputy editor Edie Cohen, who was tapped to be co-host for this campaign.
Lutron hosted the exhibition for a 2-week run, during which its sales team booked 1x1 appointments with key A&D firms in the market. The exhibition culminated in a special cocktail reception with more than 100 architects & designers in attendance.
We’re thankful for this PRWeek honor, and “raise a glass” to our friends at Lutron, Interior Design magazine, Bobby, Bridgette, Dawn, and all other event collaborators for the special achievement! Cheers!