We are thrilled to be recognized in this year’s Bulldog PR Awards for our breakout work for Good Catch plant based seafood. The Bronze accolade for “Best Newsjacking Campaign” was awarded for a project that was rooted in strategy, brimming with creativity, and successful in driving word of mouth, media impact and widespread attention among consumer audiences.
The campaign, which took advantage of a flurry of online conversation about the ingredients (or lack thereof) in a popular fast food staple, built on Good Catch’s mission to provide a great-tasting alternative to seafood that doesn’t harm the environment.
Read more about the campaign successes here.