Newport Brass, renowned for its high-quality, custom finish, solid brass faucets and fixtures, entered a new era this year. Supported by the expanded resources of Delta Faucet Company and guided by Vice President of Luxury Barb Fuller, the brand officially embarked on a relaunch designed to elevate its product innovation, creative storytelling, and personalized service. Even with this new momentum, Newport Brass sought to reinforce its continued commitment to craftsmanship, design integrity, and permanence that have defined its identity since 1989. When it came time to reintroduce the brand, Newport Brass turned to Sharp Think for support, recognizing our deep roots in the luxury market and longstanding expertise in the kitchen and bath industry.

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The Sharp team was tasked with announcing the relaunch with elegance and refinement, while highlighting Newport Brass's design excellence. Rather than a large-scale activation, we took a relationship-first approach, centering the relaunch around an intimate gathering of the industry’s most influential voices. We envisioned an environment where designers and media could experience the brand’s renewed vision firsthand, fostering meaningful dialogue and authentic connection.

To bring this idea to life, Sharp brought the brand from its Southern California roots to New York City for a curated dinner experience. From custom touches and curated fall florals to elegant product displays, Sharp oversaw every detail of the evening, ensuring each element reflected Newport Brass’s refined aesthetic and commitment to quality. Invitations were extended with intention, focusing on the designers, editors, and tastemakers whose perspectives help shape the future of kitchen and bath design.

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More than twenty top names in interior design and shelter media joined Newport Brass for the memorable evening. Esteemed designers, including Alfredo Paredes, Thom Filicia, Brad Ford, Mark Williams, Kathleen Hay, and Lisa Mende, attended, alongside editors from Architectural Digest, ELLE Decor, Business of Home, Galerie, House Beautiful, and LUXE Interiors + Design. Guests enjoyed cocktails, conversation, and an opportunity to hear directly from Newport Brass leadership about the brand’s renewed direction. The atmosphere was elevated and rich with engagement, offering a rare moment for industry leaders to connect over shared values of craftsmanship and design heritage.

The event was met with enthusiastic praise, sparking promising editorial opportunities and new partnerships that signaled a bright future for Newport Brass. Beautiful, intentional, and entirely on brand, the evening set a meaningful precedent for how the design community will experience the renewed spirit of Newport Brass moving forward. At Sharp Think, we are proud to play a role in shaping this next chapter—one that honors the brand's legacy while inspiring fresh momentum for the years ahead.

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