NEW YORK, NY, September 25, 2017 – Sharp Communications is pleased to announce that it has named Laura Mortensen as the new president of the agency. Sharp founder and CEO James Sharp Brodsky recently made the announcement.
Laura Mortensen (formerly Laura Halsch) joined Sharp in 2011 as digital director and helped launch the firm's social media practice. Mortensen, 34, has successfully grown the agency's social media teams and client base year after year. In 2014, Mortensen was named partner of the firm, joining Brodsky and Robert L. Ireland, Jr. Prior to Sharp, Mortensen served as digital strategist at Ogilvy Public Relations and as senior digital strategist at MWWPR, both located in New York City.
Sharp was founded in 2000 with a focus on promoting brands through public relations and graphic design services. Since then, Sharp has become an industry leader, producing award-winning work across earned, paid, and owned channels. With more than 40 full-time staff in New York City and West Palm Beach, the agency works with best-in-class clients located throughout the United States, UK, Spain, Italy, the Netherlands, Japan, Cambodia, and beyond.
"I am thrilled to announce Laura's new role as president of Sharp," Brodsky said. "Laura and I have been working very closely together for many years, and I am incredibly impressed by her strategic acumen as well as her knowledge and insight in the digital world. The timing of her promotion is ideal, as we continue to grow the agency client roster and become more holistic in our practices. In my new role as CEO, I will continue to work with Laura and her teams on client initiatives while driving strategic growth for the firm."
"This is a very exciting time for Sharp," Mortensen added. "I am truly looking forward to my new leadership role. We have an extremely talented agency, and my goal is to continue to reinforce our collaboration across disciplines and nurture our entrepreneurial spirit. At the end of the day, I want to empower our teams to deliver outstanding results for clients."