When social distancing meant Sharp couldn’t host our planned 7-course media dinner to launch Good Catch’s new plant-based seafood offerings, we quickly changed course to bring a top tier, immersive experience directly to the media and their “quaranteams”.
We conceptualized and prepared a fully realized dinner experience, highlighting the new frozen product in an elevated and tasteful way, along with a beautifully organized, sustainably designed, eco-chic basket brimming with all of the dinner party essentials.
We worked hand-in-hand with Good Catch chefs to prepare 4 exquisite courses for easy at-home assembly and packaged them up with florals, table settings, a custom, and a link to a private video from the chef, recipes, product information and more.
In total, Sharp delivered 25 at-home dinner experiences to top tier media and influencers from outlets including Bon Appetit, Buzzfeed, Food Network, GMA, GQ, Men’s Health, Thrillist, Time Out New York, Well + Good, etc. The experience was ripe for posting on social, with same-day content resulting in over 400k impressions on Instagram.