For the past 4 years, Sharp has partnered with Lyft to bring their story to life across New York State - their largest market. This year, our work expanded to cover the entire Northeast region.
Quick on the heels of that expansion, Sharp received our first project: to help launch Lyft-operated Capital Bikeshare’s new fleet of ebikes in the DC market. With the pandemic affecting rider trends nationwide, we dug into Lyft’s data for a hook that could drive our media strategy. We learned that the city was reporting an increase in ridership to essential locations. Timing was critical for Lyft to help support that demand, and DC became the Lyft’s first-ever city to offer all of its modes in the app - bikeshare, scooters, rideshare, shared rides and transit.
We secured a news-breaking exclusive with The Washington Post, a publication with national reach and local commitment, and followed up the coverage with widespread regional outreach, securing coverage in DCist, Greater Greater Washington, Patch Georgetown, and more.
Quite the win for our first foray in a new Lyft market!