We’re thrilled to share that Sharp and our partners Abacus Health were honored with a “win” in today’s PR Daily Media Relations Awards.

The nod came for our “Project Recovery” campaign, which introduced CBDMedic alongside brand ambassador Rob Gronkowski. We won the “best use of a celebrity or personality” category, and were also given honorable mention in two other categories: “Brand Messaging or Positioning Campaign” and “Campaign of the Year.”

A truly whirlwind project, the work was rooted in smart strategy and was brought to life through seamless integration with our client partners and collaboration across Sharp’s media relations, social media and special events teams. We’ll cheer for that teamwork all day long!