We are thrilled to announce that Sharp's work in support of the Coverings Trade Show, the preeminent event promoting the Tile and Stone Industry, has been recognized with a PRNews Platinum Award.

In our fourth year supporting Coverings, Sharp aimed to create a moment in time to generate maximum exposure for the industry and drive interest and attendance at the show. Our idea – National Tile Day – created an annual event that brings the industry together and creates broad awareness.

To launch National Tile Day in 2017, Sharp activated across PR, social media, paid partnerships and events. Strategically planned for one-month ahead of Coverings, the event served to build attention and reach key audiences during a key time in their decision making process.

With programming that included a media blitz, a Twitterview with Metropolis Magazine, a Facebook Live segment with Interior Design, social media content, and more, the day was a huge success.

Congratulations to the Coverings and Sharp teams for the successful collaboration!

Meanwhile, the Sharp team is kicking off efforts to support Coverings 2018 – stay tuned for National Tile Day 2018, on February 23rd!