This Halloween season, Sharp Think developed a grassroots influencer program to generate interest and attention for the brand during a super competitive candy holiday.
We partnered with 8 millennial mom and parenting influencers - including Charlotte Chatman, Ashley Zurillo, and Sarah Molitor - to show how they were incorporating HI-CHEW into their Halloween festivities. Each influencer created Instagram content that helped position HI-CHEW as a Halloween must-have. The content reached their loyal audiences and was also repurposed through HI-CHEW’s brand accounts throughout the season.
Through just 16 pieces of social content (and no paid amplification) - we reached 310k people, and generated 24k engagements - out-performing KPIs 2x. How’s that for a treat?