In January 2020, Cosentino launched a new interior designer collaboration -- the Cosentino Design Alliance -- a two-year program created to showcase the benefits of the brand’s award-winning products, Dekton and Silestone.  

Through a strategic blend of trade show and thought leadership activations, content creation, immersion trips and sponsored content -- all supported with a robust PR and Social Media Plan -- the program aims to transform six industry thought leaders into loyal brand advocates, helping to educate and inspire fellow professionals and design enthusiasts alike. 

When COVID-19 hit the US, the program’s strategy had to be thoughtfully adjusted to adapt to a new way of business and life. The new digital-first strategy focused on earned media relations, unique content creation, social media live activations and more. Kicking off this strategy is an Instagram series titled, “Designers at Home” highlighting each designer’s home “office”, the ways they are finding inspiration and how they are adjusting to life during a pandemic. View the series via Cosentino’s Instagram highlights here.