Sharp's A&D team has been attending KBIS, the leading Kitchen and Bath Industry Show, on behalf of clients for more than 6 years. With the 2016 show fast approaching – and Sharp representing a record seven brands on site this year – we wanted to share some of our learnings and best practices to help your brand make the most of these types of industry events.


1. Stand Out: With hundreds of exhibitors, thousands of attendees, and more events, sessions and activities than we can count, there are many opportunities to get your brand noticed at the Show. Here are a few approaches to make sure that you stand out:

2. Get Scheduled: Once you have your game plan in place, it's not enough to simply stand in your beautifully designed booth and hope to catch media as they tour the show floor. Our job as an Agency is to identify media who would be a good fit for your brand or product collection and make sure that you're fitting into their busy schedules.

3. Do Your Homework: The real work is in the planning, which ensures that your time on site is as productive as possible. We help our clients develop a detailed schedule, making special note of important sessions to attend, networking events, and appointments. We do our homework before, during and following the show to make sure that no opportunity is lost.

4. Be Social: Attendees are increasingly turning to social media to find out what's trending at major events. Posting consistently and compellingly from your booth and around the show will ensure that you have a voice in that conversation.

5. Have Fun: And remember, have fun! These types of events are great opportunities for building relationships. Attending networking events, dinners and parties creates chances for you to meet new people, solidify friendships, and cultivate partnerships. Enjoy!Anything else to add? We'd love to hear your thoughts. Share them with us on Twitter @Sharp_Think.Attending KBIS this year? Keep an eye out for innovations from Sharp clients – Cosentino, BASF, Grohe, Legrand, Coyote, Benjamin Moore, and NKBA University!