For the month of May, 1stDibs partnered with actress Kate Hudson to curate a shoppable collection of her favorite pieces from furnishings and art, to decor and jewelry on the brand’s relatively new auction platform.
With limited access to Kate, Sharp was tasked to generate buzz surrounding the partnership with just two quotes to support the launch. The Sharp team strategically went out under embargo to a wide set of media comprising luxury lifestyle, fashion, home design and art media. The pitch was constructed to tactically only include one of the two quotes, holding on the other in anticipation for a potential exclusive opportunity.
The Sharp team was able to offer the remaining quote for an exclusive opportunity with Architectural Digest with additional supporting coverage in other key media outlets with further major syndication on Yahoo. Here are a few of our favorites:
- Apartment Therapy, “Kate Hudson Teamed Up With 1stDibs To Auction Off Her Favorite Furniture”
- Architectural Digest “Shop Kate Hudson’s Favorite 1stDibs Finds Now”
- JCK "Inside Kate Hudson’s Fine Jewelry Selects For 1stDibs Collection"
- Veranda “Kate Hudson's 8 Favorite Collectable Items Are Currently up for Auction on 1stDibs”