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Sharp secured coverage on Adweek, Business Insider, HYPEBEAST, Mashed, MSN, Trendhunter, Vegnews and Yahoo! Finance, amongst others, garnering over 200M media impressions. The team also conducted sandwich drops to top-tier editors including Thrillist, Rachael Ray in Season and Buzzfeed.
To build on-the-ground excitement, Sharp worked with local influencers in both markets to generate content about the OurWay food van. 18 influencers joined in on the #FishFreeForGood activation, generating over 50 posts and stories to build online buzz and encourage locals to stop by.
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