Leading a Start-Up Brand to Acquisition


Good Catch Plant-Based Seafood was founded to create products that offer the taste, texture and culinary experience of seafood without harming the environment. The company enlisted Sharp as its PR agency of record, with the goal of increasing brand awareness and positioning itself as a valuable acquisition target.

Our Solution

Sharp Think worked with Good Catch to develop clear, differentiated positioning within the competitive seafood-alternative space. We used a blend of industry and business coverage to highlight their vision and strategic growth, and also developed and executed a series of consumer-facing PR campaigns that helped the company highlight its innovative approach to plant-based seafood alternatives, new product launches, and tapping into consumer trends.
Sharp executed a guerilla-style campaign to capture the attention of media and consumers while pressuring a fast-food chain to go #FishFreeForGood. This effort garnered nearly 1 billion impressions and a 114% increase in web traffic.
For the launch of Good Catch’s new frozen line of products, the team conceptualized and delivered an amazing seven-course dinner experience for media, right in the comfort of their very own homes.

The REsults

Sharp Think's PR campaigns helped Good Catch Foods achieve significant success, garnering coverage in top-tier publications such as Cheddar News, Yahoo! Finance, Forbes, CNN, INSIDER, AdWeek, Entrepreneur and more. Last Fall, Good Catch announced that it had been successfully acquired by Wicked Kitchen, a chef-founded, mission-based global brand inspiring the world to eat more plants.