Our Solution
Sharp Think worked with Good Catch to develop clear, differentiated positioning within the competitive seafood-alternative space. We used a blend of industry and business coverage to highlight their vision and strategic growth, and also developed and executed a series of consumer-facing PR campaigns that helped the company highlight its innovative approach to plant-based seafood alternatives, new product launches, and tapping into consumer trends.
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Sharp executed a guerilla-style campaign to capture the attention of media and consumers while pressuring a fast-food chain to go #FishFreeForGood. This effort garnered nearly 1 billion impressions and a 114% increase in web traffic.
For the launch of Good Catch’s new frozen line of products, the team conceptualized and delivered an amazing seven-course dinner experience for media, right in the comfort of their very own homes.
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The REsults
Sharp Think's PR campaigns helped Good Catch Foods achieve significant success, garnering coverage in top-tier publications such as Cheddar News, Yahoo! Finance, Forbes, CNN, INSIDER, AdWeek, Entrepreneur and more. Last Fall, Good Catch announced that it had been successfully acquired by Wicked Kitchen, a chef-founded, mission-based global brand inspiring the world to eat more plants.