The new product launch received coverage in top-tier consumer outlets like Food & Wine, Cosmopolitan, USA Today, and more, resulting in over 520 million media impressions with the product leading in share of voice (70%) when compared to other beverage launches in 2018. Following the launch event, we curated a unique food and cider “mash-up” bringing Angry Orchard’s new rosé into the culinary world. In collaboration with New York City-based Davey’s Ice Cream, we created two Rosé Cider-infused ice cream flavors in conjunction with National Ice Cream Day. We introduced the new ice cream and rosé pairings to key media and influencers, and the partnership generated more than 398 million media impressions in Thrillist, Bustle, Refinery29, Yahoo!, Best Products, and more. Angry Orchard's Rosé Cider has been a hit ever since.