Bid On This: Launching 1stDibs Auctions To The Media
Already known as a tech innovator – 1stDibs brought the antiques industry online in 2000, and introduced e-commerce capabilities in 2013 – the digital destination's latest innovation, 1stDibs Auctions, allows shoppers to bid on things they love. As 1stDibs geared up for the launch of the new platform, the company needed a breakthrough PR strategy that created significant buzz over a sustained period of time.
1stDibs is beloved by some of the nation’s most esteemed creative visionaries, design vanguards, and style virtuosos. Sharp recommended a PR strategy that teamed up with these tastemakers to serve as curators of 1stDibs Auctions - creating newsworthy assortments of art, fine jewelry, furniture and home decor that represented each individual’s unique style sensibilities. 1stDibs Auctions dialed up the drama first with Jonathan Adler and Simon Doonan, followed by an A-List lineup that included Kate Hudson, Christian Siriano, Nate Berkus, Aerin Lauder, Tan France, and several more.
Sharp also leveraged internal star power: Matt Rubinger, CCO at 1stDibs, who knows a thing or two about auctions. In his former life, he served in several senior leadership roles at Christies. Matt’s expertise became a critical component to get in front of select journalists throughout the year.
Since launch, Sharp has generated coverage for 1stDibs Auctions across media categories including luxury lifestyle, home & design, entertainment, and pop culture.
Nothing is silent about this auction. 1stDibs Auctions has become a highly successful sales generator for the company.