Cosentino is the global leader in the distribution and production of innovative surfaces for architecture and design. A Sharp client for more than 10 years, Cosentino and Sharp work hand in hand to build awareness and interest in the U.S. market and to position the company’s signature products among A&D audiences and consumers, alike. For this project, Sharp was charged with building relevance for their kitchen countertop applications.
Sharp developed an integrated PR and digital strategy, deemed “In the Kitchen with Cosentino,” which profiled the very best tastemakers from across the country in their kitchens discussing the intersection of all things culinary and design. The series led with a video that showcased each tastemaker offering a cooking demo and tour of their newly renovated space, while discussing the design, functionality and beauty of the kitchen’s surfaces: Dekton or Silestone by Cosentino.
Sharp identified noteworthy tastemakers - including Thomas Keller, renowned American chef, and Coco Rocha, international supermodel, facilitated product donations, managed the install process, and fully produced the live and still content - everything from sourcing local videographers and photographers to preparing video scripts and staffing onsite shoots.
Once project renovations and content were complete, Sharp leveraged the assets to secure exclusives in national media outlets.
We extended the program by forging relationships with food and recipe-oriented instagram influencers as well. We provided each with large format product samples, which they used to produce a series of flat-lay photography featuring their recipes and demonstrating product benefits (stain, heat and scratch resistance).
Each partnership resulted in high-quality, long form video content, unique project photography, and social media digital cuts for use across Cosentino’s marketing channels. The program generatedover 300M impressions with coverage in Architectural Digest, Architizer, HGTV, Interior Design, People, Robb Report, Vogue, The Wall Street Journal and more.