The Best Furniture Brand You've Never Heard Of Gets The Spotlight
Four Hands, a global furnishings and art producer based in Austin, TX, has risen as a behind-the-scenes furniture maker for many of today’s biggest blue-chip brands. In 2022, the company approached Sharp to grow Four Hands’ PR footprint from a designers’ secret to a nationally celebrated leader of home furnishings among the A&D community and beyond.
The Sharp team rolled up our sleeves to really understand the brand’s most compelling aspects and competitive differentiators, which informed the spectrum of storytelling opportunities. From Four Hands’ launch of hundreds of new products each year to the company’s remarkable business growth, combined with its industry-leading design team and unrivaled art production capabilities, Four Hands is chock full of PR hooks. Sharp developed a robust News Engine that leveraged timely moments, from High Point Market to Las Vegas Market; design trends; seasonal trends; and business milestones to map out a series of strategic and creative pitches throughout the year.
What’s more, Sharp layered in a designer engagement program that teams up with some of the industry’s most influential voices - like Malene Barnett of the Black Artists + Designers Guild and Sara Malek Barney of BANDD/Design - to drive visibility to the brand through a tailored approach of traditional PR, digital channels, and special events.
Our media outreach spans business, home & design, luxury lifestyle, men’s interest, women’s interest, design trades, general consumer, affiliate media, and more.
In the first year, Sharp Think’s PR campaign generated widespread national media coverage for Four Hands, such as Forbes (a full feature), Architectural Digest, House Beautiful, Elle Decor, Galerie, HGTV, Houzz, Business of Home, ADPro, and dozens more.