When Rob Gronkowski and Camille Kostek aren’t dancing on TikTok, they’re helping others. 

The duo joined Access Hollywood to promote the upcoming “Survive & Thrive: COVID-19 Celebrity Challenge.” The digital event, organized by Sharp client CBDMEDIC, raised awareness and critical funds for the Arthritis Foundation to support its elderly and immunocompromised patient community. 

Check out the full segment here to see the couple’s dance moves, Rob’s juggling, and why they teamed up with CBDMEDIC to support the cause. 

Sharp provided the PR strategy and media relations for the campaign, generating additional coverage on LIVE with Kelly & Ryan, YAHOO, FOX Entertainment, MSN, and dozens more.