When COVID-19 struck, the media landscape as we once knew it changed instantly. Scrappy and less polished photography became more prominent, Instagram challenges were trending again and longer form video content started to take off. Noticing these quick and sudden shifts, Sharp sprung to action to creatively brainstorm how to find success for Legrand and the brand’s 2020 spokespeople, Leanne Ford and Chip Wade.
Just weeks later, we secured a feature story in Domino showcasing Legrand in Leanne Ford’s WFH space, leveraging iPhone photography, a CheddarTV broadcast segment with Chip Wade highlighting the brands smart lighting options, fully produced via Skype, and a virtual interview opportunity for Apartment Therapy’s “The Couch” with Leanne Ford held via IGTV discussing at-home upgrades homeowners can make now.