Halloween is one of the most widely celebrated holidays in America, and Spirit Halloween is the country’s largest Halloween retailer. Working with Spirit’s creative team, Sharp led all PR, social media and influencer marketing for three years running. In addition to promoting all costumes, trends, and decor, our work also encompassed promoting Spirit of Children, the philanthropic arm for the brand.
Working with the executives at Spirit Halloween, our team developed a creative news engine that leveraged timely and trendy themes in pop culture, lifestyle, fashion, kids/cartoons, Hollywood, Netflix, food, and more. We also developed YouTube influencer programs on makeup tutorials, Snapchat events, Facebook Live sessions, and we hosted a first-ever Halloween Media Event attracting top-tier editors to discover and explore of-the-moment Halloween trends. For the editors unable to attend, we hand-delivered (in costume) Halloween ideas to further drive media coverage.
The numbers are staggering. We secured over 5.1 billion media impressions in 2016 and 7.6 billion in 2017, a 54% surge in growth YOY. In support of "Spirit of Children Week," Sharp worked closely with hospital partners across the country, and we secured 104 broadcast segments within a one-week timeframe.
YOY Impression Growth