Sharp developed a comprehensive media campaign that focused on the gallery’s distinguishing qualities — the retail experience, innovative RETNA public art installation, and the picturesque rooftop restaurant. To engage media at the national level, Sharp invited three leading publications for a complete brand immersion, which included a weekend press trip with a private tour and meeting with CEO Gary Friedman. At the local and regional level, Sharp secured preview stories to build buzz about the opening. Following the launch, Sharp focused coverage on the prominent VIP party attendees and feature stories that unveiled all of the unique aspects of the 80,000-square-foot gallery.