Restoration Hardware, the leading retailer of luxury home furnishings, set out on an ambitious path to redefine the shopping experience with the institution of its “RH Gallery” concept. In 2017, RH retained Sharp’s Florida office to introduce the RH West Palm Beach gallery to the South Florida market, educate national media on the company’s overall expansion, and drive a qualified audience to the VIP opening night.
Sharp developed a comprehensive media campaign that focused on the gallery’s distinguishing qualities — the retail experience, innovative RETNA public art installation, and the picturesque rooftop restaurant. To engage media at the national level, Sharp invited three leading publications for a complete brand immersion, which included a weekend press trip with a private tour and meeting with CEO Gary Friedman. At the local and regional level, Sharp secured preview stories to build buzz about the opening. Following the launch, Sharp focused coverage on the prominent VIP party attendees and feature stories that unveiled all of the unique aspects of the 80,000-square-foot gallery.
The RH West Palm Beach gallery opening was heralded as the most successful launch in the company’s history — with more than 3,000 guests in attendance — and generating more than 43 unique stories across both regional and national press in two months.