Creating Space for a New Wellness Brand


After years in the fitness category, the founders of OneFirelight identified the need for a new kind of online wellness platform. With a focus on inclusivity, OneFirelight was built to support the important connection between mind, body and spirit; classes are filmed in nature and are set to the music of Bob Marley and other conscious artists. Sharp was engaged to build the social media footprint for this distinctive new brand.

Our Solution

We took inspiration from the unique brand assets and guidelines, leaning into the vibrant colors of Jamaica, the connection to the natural world, and the inspiring language from the OneFirelight website and product. From the beginning, the diverse instructors were positioned at the heart of the brand, and tapped into their unique stories to bring our pages to life. We developed the copy, design and structure for Instagram, Facebook, TikTok and YouTube and built a strategic content approach to reinforce the brand on a daily basis.
The team worked hand in hand with OneFirelight’s web, advertising and PR counterparts to ensure that the social presence worked as a seamless extension of the user journey.
Our team supported a collection of dedicated “social-first” video shoots in which we tapped into OneFirelight’s network of instructors to share their personal stories, words of encouragement, quick tutorials and more. The resulting Reels are some of our top performers!

The REsults

The OneFirelight social media presence is a robust representation of the brand - providing an approachable and welcoming “front door” in a category that can often feel intimidating, and reinforcing key brand storylines connected to holistic wellness.
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