Leveraging wellness trends to generate impressions
Blink Fitness, the premium quality, value-based gym and sister company of Equinox, challenges industry norms by encouraging members to celebrate how exercise "makes you feel" rather than focusing on "how it makes you look."
To support this unique positioning, Sharp developed a highly successful PR stunt to promote the body positivity movement and help gym-goers approach fitness differently. "Mondays Without Mirrors" occurred on each Monday throughout the month of June across Blink locations, where the gyms' mirrors were covered to inspire members to focus on the emotional benefits of exercise versus the physical results.
A few of our clippings.
Through an aggressive media blitz and social influencer program, Sharp generated more than 92 million earned media impressions in one month, including feature coverage in national outlets such as Women’s Health, People, HuffPost, Self, InStyle, and more.