When kitchen and bath leader Kohler Co. was gearing up to introduce its first-ever experiential retail concept, the KOHLER Experience Center (KEC), the company called on longtime partner, Sharp, to concept and execute the launch to promote the brand's leadership position.
An innovative take on “try before you buy,” the KEC concept kicked off with a 10,000-square-foot global flagship in Flatiron, New York — marking the first of nine locations to launch worldwide that allow designers and consumers to test Kohler product and technology before purchasing. Sharp developed a comprehensive media strategy that involved securing exclusives in top-tier design and commercial real estate outlets like Architectural Digest and The Wall Street Journal; facilitating pre-opening one-on-one media tours; ensuring a robust media presence at the official grand opening party; and maintaining the momentum post-launch with one-on-one media appointments at the KEC Experience Center suite: A private, on-site bathing area boasting the latest KOHLER bathing innovations. Said one editor of her unforgettable, spa-like KEC NYC experience: “A shower so nice, I shampooed twice!”
More than 250 media placements generating 199M+ media impressions announced the news of the Kohler Experience Center. The initiative was so successful, that Kohler went on to engage Sharp to launch the second location in Los Angeles (KEC LAX), and to create a template for all subsequent locations to follow. KEC has revolutionized the experiential retail concept in the kitchen and bath category—and Sharp was delighted to play a role in its success.
1-on-1 Press Appointments