Since 1973, the Kips Bay Decorator Show House has grown into a must-see design attraction in New York City. In 2017, the program migrated south to Palm Beach, Florida, launching the first-ever Kips Bay Palm Beach Show House.
Sharp activated a multipronged PR and social strategy to generate awareness at the national, regional, and local levels—leveraging designer renderings to preview the house, enlisting top-tier national media to participate in an exclusive press trip, and hosting dozens of editors to tour the house during media days.
Social content teased followers with behind-the-scenes imagery of installations, sponsor spotlights, and video of the transformation.
Following the Opening Night Party, Sharp kicked off a national pitching blitz, reaching editors in architecture, design, luxury lifestyle, society, kitchen & bath, and more.
The social media team guided followers on digital tours of the house, highlighting key statements from the 18 spaces to expand the visibility.
The results are as showstopping as the house itself: 85 editorial placements, including Architectural Digest, Elle Décor, House Beautiful, Harper’s Bazaar, Town & Country, Page Six, WWD, and virtually every regional and local publication, and a 10% increase in social media followers.
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