Since 1973, the Kips Bay Decorator Show House has grown into the preeminent design attraction in New York City. Expanding to Palm Beach in 2017, the high-caliber show house had its sights set on becoming South Florida’s leading design destination, attracting prolific designers from around the country.
For each Show House Sharp activated a multipronged PR and social strategy to generate awareness at the national, regional, and local levels. This has included a national media partnership with Veranda magazine, exclusive top-tier national media press trips, and creating an ongoing cadence of pitch angles and content to generate as much coverage and excitement effectively raise funds for Kips Bay Boys & Girls Club and Boys & Girls Clubs of Palm Beach County. Our outreach included designer previews, product spotlights, trend stories and designer picks. We also hosted dozens of local and regional editors for one-on-one tours of each house during media days prior to each grand opening event.
Social content teased followers with behind-the-scenes imagery of installations, sponsor spotlights, and video of the transformation.
We secured in-depth coverage of each magnificent room from national publications that cover architecture, design, luxury lifestyle, society, kitchen & bath, and more.
The social media team expanded visibility by providing digital tours of the house, highlighting key statements from each uniquely designed space, and inviting social influencers to create their own content.
The results have been as showstopping as the house itself: 265 editorial placements, including Architectural Digest, Elle Décor, House Beautiful, Veranda, Harper’s Bazaar, Town & Country, Page Six, WWD, and virtually every regional and local publication, and a 10% increase in social media followers.
New Instagram Followers