HI-CHEW has long been known for its chewy texture and bold fruit-forward flavors. With the debut of its Getaway Mix, the brand took its flavor innovation to new global heights. New flavors – Mango Chamoy, Mai Tai, and Yuzu Lime – were inspired by international flavor favorites and unlike anything the brand had released before. To help launch the mix in a way that matched its wanderlust theme, Sharp was tasked with creating an experiential moment that would stop consumers in their tracks.
