Background

For 4 years, Sharp partnered alongside the Cultural Council for Palm Beach County with the goal of positioning The Palm Beaches as a premier destination for cultural tourism. With audiences turning to social media to discover their next destination, we identified an opportunity to spotlight the range and depth of the region’s offerings through authentic spokespeople to drive awareness, increase cultural tourism, and position The Palm Beaches as Florida’s Cultural Capital.

Our Solution

Centered around three marquee campaign moments, we aligned with creators in the travel, lifestyle, and family spaces, whose content naturally resonates with audiences seeking new experiences. We coordinated trips to immerse the creators in local programming, from world-class museums and galleries, to live performances and community events. From there, we helped them craft content that authentically reflected the richness and diversity of Palm Beach County's cultural offerings. Through thoughtful partnerships, curated itineraries, and storytelling, the campaign successfully positioned the destination as a vibrant, must-visit hub for culture and creativity.

Each May, organizations participate in MOSAIC - a county-wide celebration of arts and culture featuring exclusive programming and special offers at local attractions. To generate buzz and drive visitation, we partnered with regional influencers from key Florida markets for a curated 2-day cultural getaway. Whether enjoying family-friendly animal encounters or attending live performances, creators shared engaging, story-driven content with their audiences. The campaign rolled out in two waves: a teaser in April to build anticipation and another content push in early May to coincide with the launch, helping spark regional travel and amplify awareness of the month-long program.

To expand visibility beyond Florida, we established the Fly Market program, a national initiative designed to bring new eyes to the Palm Beaches. Timed around seasonal events and new exhibitions, the campaign targeted creators from key markets like Chicago, New York City, and DC. Each influencer received a customized itinerary tailored to their interests and the result was a series of immersive content pieces that positioned the Palm Beaches as the perfect long-weekend destination for travelers across the country.

Finally, we collaborated with local photographer Nick Mele, who served as the Cultural Council’s official “Arts & Culture Insider.” Each quarter, Nick and his family explored new cultural institutions across the Palm Beaches, offering their uniquely local perspective on the area’s year-round arts offerings. From staycation spring breaks to creative winter escapes, Nick captured and shared vibrant, fun, high-quality imagery and insights with his engaged local audience.

The REsults

Influencer content has reached audiences across Instagram and TikTok, showcasing the Palm Beaches as the ultimate destination for both family and solo travelers.

Influencer Partners

476

Pieces of Unique Content

1.8 M

Users Reached

Engagement Rate

Learn more about

Showcasing the Culture of The Palm Beaches

Background

Our Solution

The REsults

It starts with a conversation

It starts with a conversation

Showcasing the Culture of The Palm Beaches

Background

Related Work

Our Solution

The REsults

It starts with a conversation

It starts with a conversation