HI-CHEW is a leader in flavor innovation, consistently introducing fan-favorite candy into the US market for the past 15 years. To launch HI-CHEW’s Fantasy Mix, featuring three of the most requested flavors - Rainbow Sherbet, Blue Hawaii, and Blue Raspberry - Sharp knew there was an opportunity to help fans celebrate in an over-the-top way.
To gain widespread attention and fanfare for the new offering, Sharp built the first ever HI-CHEW Fantasy House. The team took over a home in a fantasy location (Palm Springs, CA) and turned it into the ultimate HI-CHEW experience - filled with HI-CHEW magic, candy, and more. We launched a consumer sweepstakes in which one lucky HI-CHEW fan won the chance to stay over at the HI-CHEW Fantasy House, and used the property as the ultimate venue for media and influencers alike.
Attendees had a chance to tour the Fantasy House - filled with curated, individual Fantasy Flavor rooms, a ‘Make Your Own’ HI-CHEW mix candy bar, and a full HI-CHEW outdoor experience featuring branded merchandise, games, a beautiful photo setup, and a special performance by the Aqualillies, a group of synchronized swimmers.
We expanded our reach with a national media blitz and coordinated a unique ‘dreamy’ mailer for top-tier media, inclusive of the new Fantasy Mix, HI-CHEW tye dye sweatshirt, candy-filled pinata and more.
The HI-CHEW Fantasy Mix and Fantasy House was met with excitement among media and consumers nationwide. Media and influencers said it was ‘one of the most memorable experiences,’ and wished ‘the Fantasy House was open year-round for booking!’ Feature stories landed in USA Today, Elite Daily, Best Products, Mashed, AskMen, Candy Industry and more.