Background

Danver, a leader in luxury outdoor living, is focused on building attention and interest among the design community and driving qualified leads for its sales teams in key markets across the country. After years of successful earned media engagement, Sharp turned our attention to revamping their paid digital strategy to drive traffic and leads for its brands: Brown Jordan Outdoor Kitchens, Danver Outdoor Kitchens and Trex Outdoor Kitchens.

Our Solution

Sharp developed a dedicated social advertising strategy with highly targeted audiences, creative and copy for all three brands. These campaigns were designed to steer qualified traffic to each brand’s website, with a strong focus on cultivating interested audiences and generating high-quality leads - both through digital inquiry forms and sales phone calls.

A cornerstone of our new approach was the implementation of A/B testing across various aspects of our social ad campaigns. We tested multiple variations of ad copy and various visuals. Each test was designed to isolate variables, ensuring that we could pinpoint the specific elements driving the most engagement and conversions, while still being cost effective.

Sharp also set up a revamped search engine marketing campaign, refining the Google search strategy to include branded & unbranded terms across the three brands. The Sharp team integrated with the existing Google Analytics systems and fine-tuned the campaigns to ensure that the user experience supported the overall strategy.

The REsults

The revamped digital and search campaigns have delivered exceptional results, boosting both lead quality and campaign efficiency. In the first five months since launching paid search, Sharp drove a significant increase in total leads at a vastly more efficient spend.

Month Launch Campaign

4.2M

Total Impressions

3,054

Total Leads

+39%

Year-over-Year Efficiency

Learn more about

Performance Elevated: A Paid Social + Search Strategy That Works

Background

Our Solution

The REsults

It starts with a conversation

It starts with a conversation

Performance Elevated: A Paid Social + Search Strategy That Works

Background

Related Work

Our Solution

The REsults

It starts with a conversation

It starts with a conversation