Capitalizing on the mutually beneficial affiliate relationship between brands and media, Sharp developed a robust list of editorial contacts at top-tier outlets with premium visibility in consumer search habits. We focused on generating both roundup stories and in-depth content that aligned with Castlery’s messaging goals, highlighting product quality, design, and how pieces seamlessly fit into everyday life. We nurtured relationships with editors by coordinating firsthand product reviews and features, offering samples to key media testers, and virtual deskside appointments with the company’s co-founder.