1stdibs, the leading online marketplace for beautiful things, initially came to Sharp for our expertise in the design category. As their business evolved with jewelry taking on greater importance (it’s one of the company’s fastest growing categories), we quickly broadened our PR approach, promoting 1stdibs as the ultimate online jewelry destination and its team of jewelry experts as thought leaders.
The team kicked off with desk sides across jewelry, fashion, and luxury lifestyle media: The Wall Street Journal, Town & Country, Vanity Fair, WWD, Forbes, W Magazine and Veranda. We brought some of the site’s wow-worthy pieces to show the editors (and try on!). We emphasized how 1stdibs is transforming the luxury retail space, with data to support, as consumers are more confident than ever spending $5K+ on products - sight unseen. We highlighted 1stdibs as a global marketplace, with the world’s finest jewelry available in one shopping experience.
We identified key moments in time - ranging from engagement season to red carpet events, gift guides, holidays, and more - and pitched stellar jewelry products alongside 1stdibs’ insights regarding trends, the market, or what makes each piece truly extraordinary.
We garnered top-tier coverage in luxury lifestyle, fashion, women’s interest, and men’s interest: Town & Country (a dedicated feature with 10 products), The Wall Street Journal, BRIDES (3 stories), GQ, Cultured, and more. Solid gold.