When product news becomes a trend


Every October, Benjamin Moore reasserts its position as America’s leading paint brand by forecasting a “Color of the Year.” As AOR since 2015, our team develops unique launch stories on the new color trend and reinforces the company’s leadership position among consumers, contractors and interior designers alike. Working hand in hand with Benjamin Moore’s Color Team, Sharp has been successful in transforming the annual color announcement into the most anticipated and talked-about news story in the A&D category.

Our Solution

In 2017, Sharp’s PR and Event teams created an immersive launch event at the Guggenheim Museum, taking over the entire atrium to introduce Caliente AF, a vibrant, art-inspired, deep, rich hue that would set the trend for the coming year in design.

The REsults

Through our strong media contacts in A&D world, we were successful in attracting over 250 leading editors, influencers, and designers to the color announcement event. We garnered more than 1 billion media impressions with two times the social media engagement from prior year. Each year since inception, we set new (higher) standards for increasing visibility and attendance, and we look forward to the challenge of topping them year after year.
Social Engagement