1stdibs is a leading luxury e-commerce platform, and most recently, the company expanded to a brick-and-mortar retail channel. The launch of the 1stdibs Gallery in 2019 presented a significant opportunity to generate brand awareness, attract new audiences, and promote the company’s authority in the luxury market.
Sharp developed a comprehensive PR campaign that leveraged several moments-in-time tied to the Gallery launch. Leading up to the grand opening, we secured an exclusive in The New York Times to unveiled the 45,000-square-foot space. Following this, Sharp created media tours, supported the VIP launch event, and led a pitching blitz to generate widespread media coverage in architecture & design, shelter, luxury lifestyle, business, real estate, regional/local news, and more.
The 1stdibs Gallery launch was featured in 53 top-tier publications, generating over 199 million impressions. Some of the standouts include The New York Times, Bloomberg, Robb Report, Architectural Digest, Elle Decor, House Beautiful, Modern Luxury, Galerie, Domino, Interior Design, Surface, New York Magazine, Crain’s, and more.