Engaging the Next Generation


Sharp was engaged by the Winter Antiques Show and East Side House Settlement to develop and grow the Young Collectors Night (YCN) event. Prior to the engagement, YCN had been dwindling in audience, sponsorship, and media coverage. Sharp to the rescue.

Our Solution

Recognizing that the emerging interior design community was a natural target audience for YCN, we partnered with NY Magazine’s Design Editor, Wendy Goodman, to help develop the first Interior Designer Committee of young and up-and-coming designers alongside established designers. We immediately secured a committee of 50+ designers who became our ambassadors and influencers to attract new audiences and media to YCN. Next, we partnered withBrooks Brothers, Benjamin Moore Paints, and numerous other sponsors to help underwrite the costs for YCN, as well as provide creative inspiration and product for our vibrant audience

The REsults

Through Sharp’s work, YCN attracted a record number of attendees, sponsors, and editors. Sharp expanded the audience to include influencers from the worlds of interior design, fashion, lifestyle, and the arts, and this became the lynchpin for top tier media coverage. We secured extensive coverage in The New York Times, New York Magazine, Vogue, Town & Country, Forbes, Bloomberg, Barron’s, The Observer, Avenue, Quest, DuJour, among others. The positive word-of-mouth leading up to the event also supported the push for a record number of committee members (30% growth year-over year). Smart, collaborative partnerships led by Sharp’s Events team resulted in robust on-site sponsor activations, and a high-energy, buzzy event — all contributing, most importantly, to a 57% increase in funds to support the critical work of the East Side House Settlement.
YOY Member Growth
Increase in Funding