Reintroducing the Light Switch through Influencer Marketing

Background

Legrand, a $6B electrical company headquartered in Limoges, France, launched The adorne Collection with the goal of reimagining light switches, wall plates and outlets. Since 2013, Sharp and Legrand have collaborated to redefine consumers’ perceptions of these often-overlooked design elements.

Our Solution

Sharp developed a highly integrated influencer marketing strategy targeting interior designers and consumers across the U.S and Canada. We evaluated, identified and built partnerships with both nationally recognized influencers in the home/design space and micro-influencers in Legrand’s target markets across a variety of categories including fashion, food, beauty and lifestyle. We offered each thoughtfully vetted partner products in exchange for content highlighting how Legrand transformed their everyday light switch into beautiful design statements.
As the program grew, Sharp worked with Legrand to create a dedicated landing page, providing customers with access to these authentic endorsements and top quality design inspiration.
To-date, Sharp has worked with over 175 influencers, including national names like Studio McGee, Coco + Kelley, SF Girl by Bay, Apartment 34 and Chris Loves Julia, and regional influencers such as Love Playing Dress Up (Boston, MA), Design Mom (San Francisco, CA), Erin Spain (Atlanta, GA) and Harlow & Thistle (Toronto, ON).
The resulting photography, video, GIFs and more were then leveraged for Legrand social media, paid digital and direct marketing channels.

The REsults

The program has generated 1,200+ pieces of unique content, and surpassed a total reach of 7.2M. Sharp also leveraged the assets from the program to secure media coverage in leading A&D, luxury, and lifestyle outlets including Forbes, DIY Network, Real Simple and Traditional Home. Light switches as a whole have never received such diverse coverage.
175+
Engaged Influencers
1,200+
Pieces of Unique Content
7.2M
Impressions