Kohler Co., the world leader in kitchen and bath products, is always at the forefront of technology and innovation in helping Americans reimagine their at-home experience. Given today’s health concerns around the safety of our physical environments, Kohler has a unique story to tell. But there is a fine line between being perceived as supportive versus opportunistic in today's charged media landscape.
Sharp employs an ongoing, strategic, and proactive media outreach strategy to drive awareness for Kohler’s state-of-the-art intelligent kitchen and bathroom products. To support these education efforts, Sharp leans on intel from various sources -- including internal data, expert insight from Kohler’s opinion leaders, trend analysis, and more. Notably, Sharp developed and facilitated a poll revealing that more than half of Americans are interested in adding technology features to the bathrooms in their current home. Through long-held relationships with key media outlets, Sharp shared the news with journalists alongside timely and relevant products, yielding tremendous exposure for Kohler.
Our outreach spans media categories from home & design publications, to lifestyle and general news, offering a wide variety of exposure in unexpected outlets.
To date, we've secured coverage in all leading verticals including education on the best bidet seats in AskMen and Good Housekeeping; features on motion and voice-activated kitchen faucets in House Beautiful and Domino; simple kitchen upgrades in Forbes and many more.