Background

Since 2022, CertainTeed has partnered with Sharp to strengthen brand visibility amongst builders and contractors while also expanding reach to homeowners, a key audience that had historically been difficult to engage. Sharp’s goal: increase awareness and drive meaningful coverage across both trade and consumer publications.

Our Solution

We developed a multi-pronged media strategy centered on elevating CertainTeed’s in-house expertise and category excellence around timely and topical moments in the news cycle. Sharp seeded story opportunities by connecting the brand and product lines to industry trends such as curb appeal, extreme weather, and sustainability.

We took it further by producing a branded trend report that highlighted CertainTeed’s vast product portfolio while positioning key spokespeople as leading industry voices.

Alongside consistent trade coverage reaching residential builders and contractors, Sharp also secured high-impact consumer coverage in top-tier lifestyle and shelter publications, including Forbes, Yahoo!, Better Homes & Gardens, Good Housekeeping, Men’s Journal, Realtor.com and more.

The REsults

Sharp has been steadfast in expanding the company’s visibility across new audience segments. Our steady stream of coverage reinforces brand messaging and highlight’s CertainTeed’s leadership across key topic areas such as building science, resiliency and extreme weather preparedness.

Placements to Date

3.3B

Impressions to Date

65%

Consumer Media Impressions

Learn more about

Building Buzz Beyond the Trade: Expanding CertainTeed’s Reach

Background

Our Solution

The REsults

It starts with a conversation

It starts with a conversation

Building Buzz Beyond the Trade: Expanding CertainTeed’s Reach

Background

Related Work

Our Solution

The REsults

It starts with a conversation

It starts with a conversation